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Cycle to Work Day 2018 - we did it!

General 16 August 2018

Cycle to Work Day has rolled to a close for another year. Now it’s time to celebrate what we did, why we did it and share some amazing achievements from cycle commuters across the UK and Ireland.



WHAT WE DID:
 

Cycle to Work Day may be the UK’s biggest celebration of everyday cycling – but it’s ran by the smallest of teams. Based in Cyclescheme HQ in the South West of England, we pulled together an event that was supported by employers with 1,170,000 workers across the UK. This included event planning, a brand-new website, and the creation of bold resources for commuters, their employers and our much-loved bike retailers.
 

We have done emails, posters, social media updates, interactive installations, Facebook frames – basically, everything we could to ensure that every worker in the UK and Ireland knew about Cycle to Work Day.

A fantastic offer was established with leading cycling brands Cyclescheme, Cannondale and Specialized and best in-class rebate reward card, Pure. The deal saw any rider getting a Cannondale or Specialized bike priced £500 or more via Cyclescheme get rewarded with £30 for FREE to spend on accessories!
 

Once the detail was locked down for the day – an army of incredible individuals and organisations got involved to help make Cycle to Work Day one to remember. Inspirational people in HR teams and Comms departments ensured their workforces were ready to celebrate the day. Meanwhile the best independent and big-name bike stores across the UK and Ireland kitted commuters out head to toe for the event. Cycle commuting superstars rallied around their offices and encourage colleagues to get in the saddle and just try cycling. And business leaders wrote cheques for bike breakfasts, donned helmets to join staff rides, and supported their cycle commuting colleagues with enthusiasm.

WHY WE DID IT:

There’s a well-known saying that will resonate with many passionate cyclists, and this underpins why we started and continue to run #CycletoWorkDay:

 

"cycling is a simple solution to some of the worlds most complex problems"


This statement is at the heart of Cyclescheme and other organisations in the cycling industry. It's also at the core of the Government's strategy which saw the Cycle to Work scheme introduced.
 
Bikes offer positive change for society and this has been long recognised. However, with the convenience of cars and lack of Dutch-inspired cycling infrastructure, our participation rates lag behind our friends on the continent. Cycle to Work Day is about getting UK workers to vote with their feet; get in the saddle and demonstrate that an investment in cycling and cycling infrastructure in the UK and Ireland will be valued and utilised. 

Cycling...

​► reduces congestion
► reduces the buden on the NHS
► reduces levels of CO2 in the atmosphere
► helps create happy productive people
► creates calmer and quieter communities 

Events like Cycle to Work Day show how cycling can positively impact our environment and the health and wellbeing of our nation, whilst putting a spotlight on personal achievements.

WHAT WE ACHEIVED:

HOW COMMUTERS GOT INVOLVED:

Here are some of our favourite Tweets from cycle commuters and organisations on Cycle to Work Day 2018. Check out lots more on our live new feed from the day here.
   
 
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