Cycle to Work Day is a national event created, organised, and promoted by Cyclescheme Ltd via website. We are committed to protecting and respecting your privacy and dealing with your personal information in a fair and transparent way.

This document explains:

Who we are

What we do

The reason we may need to collect personal information from you

Where we store your personal information

How long we will keep your personal information for

Why we will need to share your information with third parties and who they are

Information about the ‘Cookies’ used on this website

Other information we feel it’s important you should know


Please read the following information carefully to understand our approach to your personal information.


Cycle to Work Day is organised and promoted by Cyclescheme Limited, an English company whose registered office address is at:

Pennyroyal Court, Station Road, Tring, Herts. HP23 5QY.

Our administrative offices are in Bath and the address and telephone number is:

Queen Anne House, PO Box 3809, Bath, BA1 1WX

0844 879 5101

You can contact us by email on:

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We have a mission – our aim is to encourage everyone to take to two wheels and cycle to work for at least one day per year. According the census data, 760,000 people in the UK cycle to work regularly - this number keeps growing steadily, but with Cycle to Work Day's help we are aiming to make those numbers skyrocket this year and beyond! By making your ‘pledge’ to ride on our website, you are contributing to the positive message that is at the heart of Cycle to Work Day’s key objectives; by 2021, we hope to see 1 million people regularly commuting to work by bike.

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Put simply, we want to be able to keep you up-to-date with Cycle to Work Day activities and garner your support in the workplace to encourage your colleagues to cycle to work. We will also send you emails from time to time providing you with invaluable information, advice, and offers designed to enhance your cycle commuting experience, i.e., a monthly Cyclescheme Newsletter containing cycle commuter related news, and competitions & offers.

By submitting your ‘pledge’ on the website, you are agreeing to receive such communications. However, you will have numerous opportunities to ‘unsubscribe’ from such communications if you so wish. For information on how to unsubscribe from this type of communication, please refer to the ‘Your Rights’ section below.

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The information that we collect from is stored at a destination within the European Economic Area ("EEA"). Naturally, we will take all steps reasonably necessary to ensure that your information is treated securely and in accordance with the terms of this privacy policy document.

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We will not keep personal information beyond a maximum of 7 years from the date of your submitted pledge.

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The individuals or organisations that work with us and will need to see your personal information on a confidential basis (but only such of it as is necessary for these purposes) will be:

Our professional advisors for the purpose of providing us with professional advice or services in connection with our obligations or operations;

To third parties: (a) in the event that we engage third parties as sub-contractors on our behalf to fulfil all or any part of the Cycle to Work Day services or; (b) in the event that we sell any business or assets, in which case we may disclose your personal information to the prospective buyer of such business or assets or; © if we are under a duty to disclose or share your personal information in order to comply with any legal obligation;

We may also disclose your personal information to any member of our group for the following purposes:

To process your information for the purposes of dealing with your enquiries or correspondence on our behalf, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

So they can notify you on our behalf (if you are happy that we do so) about other services they can offer you which are likely to be of interest or enhance your cycling experience (e.g. cycle related offers).

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What are “Cookies”?

Cookies are small text files - containing nothing more than letters and numbers - which are downloaded by your computer when you access and use certain websites. Cookies allow our website to recognise a device and provide content accordingly.

For more information on what cookies are, and how they are used on the internet, please see the information on the independent All About Cookies site and the Wikipedia article on HTTP Cookies . This area provides you with clear information on how this site uses cookies, how you can disable them (if you should desire to do so), and the effects of doing so.

We recommend that you accept all cookies from our website, which are detailed below, as they have been selected to enhance your functionality and the service that this website provides you. If you disable any of these cookies then you may impair the functionality of the website and you may not experience all its features in the way it was designed to be enjoyed.

The cookies set by this website are detailed below under the following categories:

Google Analytics

Session and Load Balancer cookies

We do not recommend disabling any of these cookies as it will result in a reduced level of functionality and service on this website. We cannot accept any responsibility for this diminished service level if you choose to disable any cookies.

However, if you do wish to disable these cookies, we recommend that you set your browser to disable cookies for ‘’. Generally the option appears under “Tools” or “Settings” in a section called “Privacy” and is intuitive. Browsers implement this feature differently so please refer to your browser help section for detailed information. Alternatively, carry out an Internet search for “Disabling cookies with X browser” where X is your browser name, e.g., Internet Explorer, Firefox, Yahoo, Google.


Google Analytics

The cookies set by Google Analytics are used to help us gather information about how this website is used by its visitors. The information is not personally identifiable. We use this to help us improve services and to better understand your requirements.

Google Analytics is a free service, provided by Google, and uses several cookies. More information on the cookies that are set through our use of Google Analytics can be found on Google’s "Cookies & Google Analytics" page. If you wish to disable these cookies then please use the opt-out browser add-on supplied by Google. You can also alternatively set your browser to reject all or certain cookies. Disabling cookies set by Google Analytics will provide no reduced service to you, but it will mean that we will not be able to capture detailed information about the experience of our users online, nor will we be able to track and improve the level of service our website is providing to users.


Session And Load Balancer Cookies

Whilst exempt from the new cookie law, we mention session and load balancer cookies to ensure full transparency on the subject. A load balancer may be used by our website which stores an identifier on your browser to ensure that, where possible, you remain connected to the same web server throughout your visit to improve your experience. Session cookies enable our individual web servers to keep track of your progress throughout your visit. These cookies expire when you leave the website and contain no personally identifiable information.

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Information we may collect from you

We may collect and process the following information about you:

Information that you provide by completing forms on our website (“our site”). This includes information provided at the time of registering to use our site, subscribing to our service, posting material or requesting further services. You will never be asked for any ‘sensitive personal data’ (information about you which is likely to be regarded by you as highly confidential, such as your ethnicity, religion, sexuality, medical history etc. as that term is defined in s.2 Data Protection Act 1998).

Information you give us when you report a problem with our site.

If you contact us, we may keep a record of that correspondence.

Details of transactions you carry out through our site.

Details of your visits to our site and the resources that you access.

All information you provide to us is stored on our secure servers. Where we have given you (or where you have chosen) a password that enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your information transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to prevent unauthorised access.


You can read the terms and conditions for the Pledge prizes here

Your rights

You have the right to control your privacy settings and how your information is processed with regards communications for marketing purposes. You can exercise your right to prevent such processing in the following ways;

by clicking once on the unsubscribe link contained in our Newsletter and non-essential email communications.

by contacting us at

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal information to these websites.

Access to information/corrections

The Data Protection Act 1998 (“Act”) gives you the right to request a copy of any information held about you. Your right of access to this information can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you. If any information you have provided to us needs correcting or amending, please contact us by writing to us by post or by email using the contact details above. We will endeavour to correct that information as soon as possible. We may have to contact you to verify the authenticity of any communications received by us that indicate they have been sent by you.

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, highlighted on the website home page.

Contact Cyclescheme

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to

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